Irfan Ahmed Qureshi,
Professor, Dept. of Management Science MIT Chh. Sambhajinagar, MH, India

Barik Bhagabat,
MGM’s Institute Management Studies & Research, MGM University Chh. Sambhajinagar, Maharastra, India

Meer Mazhar Ali
Dept. of Management Science MIT Chh. Sambhajinagar, Maharastra, India

DOI: CJBES/Vol.1.1/June_2024

Abstract

The research paper explores the slow transition of India’s automotive market from Internal Combustion Technology (ICT) vehicles to Electric Vehicles (EVs), with a replacement rate of just 5%, far below the global average. Key factors such as inadequate infrastructure, government policies, and customer perception are identified as barriers. The study suggests marketing EV technology through a Private-Public partnership. By combining government support with private sector expertise, large-scale awareness campaigns can be launched to highlight long-term cost savings, environmental benefits, and infrastructure development, helping accelerate EV adoption across India.