Akshay Gupta,
M.Tech. VJTI Mumbai,

Madhukar R. Nagare,
Professor of Production Engineering, Production Engineering Dept,
VJTI Mumbai, University of Mumbai, India,

Ankit Wankhede, M.Tech., VJTI Mumbai, India,

DoI: CJBES/ Vol.1.2/ Dec-2024…

ABSTRACT

The mobile service in India is fastest growing market in world. It is now having the second largest number of mobile connections in the world after China. Mumbai financial capital and Delhi political capital of India are two metropolitan cities where mobile user is at larger number.  There are more than five operators in Mumbai and Navi Mumbai including Thane it is becoming difficult for MTNL to retain their market share. MTNL and other operator are all making possible efforts to increase their market share. The mobile services provided by all of them are having almost same features. The MTNL is making all possible efforts to increase their market share. MTNL have tied up with software firms to provide content and niche services. They are adopting competitive strategy to differentiate their services from others. In order to penetrate the market they are offering the lowest call tariffs in the Delhi and Mumbai. The only way to earn profit is by the economy of scales. MTNL has positioned Trump and Dolphin its prepaid brand and postpaid brand as the most affordable mobile service in the market by providing Price Leadership in voice and data services. This has raised problem to MTNL which was one of the Navratna Company of Government before 2000. The objective of this research is to find how price war deficit the revenue of MTNL.  A case study is to analyze the market share of MTNL.

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