Sukumar Mondal
KIIT Deemed to be University, Bhubaneswar, Odisha

DOI: CJBES/Vol.1.1/June_2024

Abstract:

Over the past few years, growing knowledge of moringa leaf products’ nutritional value and medicinal properties has driven tremendous expansion in the national and worldwide industry. Known locally as the “Miracle tree,” Moringa is a highly prized resource because of its varied nutrient profile and tolerance to diverse environments. This study looks at entrepreneurial prospects in moringa leaf products to create sustainable businesses. It examines the production techniques required to keep Moringa products’ natural quality, nutritional worth, and medicinal properties. Furthermore, this study investigates consumer market potential, preferences influencing demand, marketing approaches for market entrance, and product differentiation. Finally, this study emphasizes the entrepreneurial opportunities, market demand, nutritional value, and environment-friendly agriculture practices connected with Moringa. By highlighting these elements, businesses can help to promote health and wellness and stimulate economic development in a competitive market environment.

Keywords: Moringa leaf products, Sustainable business, nutrition, Sustainable Agriculture

References:

Gonzalez, Y. S., & Maden, E. v. (2015). Opportunities for development of the Moringa sector in Bangladesh : Desk-based review of the Moringa value chains in developing countries and end-markets in Europe. WAGENINGEN University & Research.

Ifeanyichukwu, U. S., Okoye, F. U., Ameh, J., & Okoro, G. (25-01-2023). Analysis of Marketing of Moringa oleifera Lam (Moringaceae) and its’ effect on Environment in South East, Nigeria. https://safer.uct.cl/index.php/SAFER/article/view/199.

Milla, P. G., Peñalver, R., & Nieto, G. (6 February 2021). Health Benefits of Uses and Applications of Moringa oleifera in Bakery Products. MDPI.

Ni Luh Putu Putri, S. N., Semariyani, A., & Sudiarta, I. W. (2023-01-28). Increasing the Added Value of Moringa Leaf into Processed Food Products by Family Welfare Movement (PKK) Merta Nadi Banjar Lantagidung, Gianyar, Bali. AJARCED, Vol. 7 No. 1 (2023).

-Willard1, R. D., Espinoza2, M. L., Yang, M., Engelskirchen, G., & Feenstra5, G. (Fall 2020 ). Challenges and Opportunities for Small Farms Marketing Dried Moringa Products in California’s San Joaquin Valley. AgEcon Search,, 61.

Agyei, & Kwaku , N. (2023). Evaluating the Awareness and Use of Moringa Products in Lilongwe, Malawi. UBMN.

Ali, M., Yusof, Y., Chin, N., & Ibrahim, M. (2017). Processing of Moringa leaves as natural source of nutrients by optimization of drying and grinding mechanism. Food Process Engineering.

(July 2024 • Report Code: 9967). Moringa Products Market By Product .

Putri, A. M., Rosidah, I., Amelia, S. A., & Feriska, L. F. (2024). Strategy to increase the economic value: the potential of moringa oleifera leaf powder. Faculty of Economics and Business International Conference.

Sirsat, S. (October 29, 2022). Global Moringa Products Market Size to Hit $10.4 Billion By 2030 | CAGR of 8% – Custom Market Insights. https://www.linkedin.com/pulse/global-moringa-products-market-size-hit-104-billion-2030-sirsat-1c/.

359. Arumugam, E. Allirani, & V. Premalakshmi. (19 May 2023). Moringa for Nutrition and Entrepreneurship. SpringerLink, pp 339–359.